• Objective

    I seek challenging senior marketing and creative opportunities where I can utilize my creative skills for the success of the organization.

  • Snapshot

    Accomplished award-winning creative, branding and marketing specialist with more than 12 years of experience building well-known brands for worldwide clients.
    Expert in leading corporate marketing and communications campaigns – both internally and externally – for major entities including government public and private sectors on a national and international level.
    Self-motivator with the ability to handle tasks independently.
    Expert in concept and strategy development for large advertising campaigns.
    Ability to handle corporate marketing tasks including brand positioning, CI guidelines development, agency pitch and relations.
    Highly creative individual with strong skills in team building, management, branding, creative solutions, communications and strategic planning

  • Awards & Recognitions

    Silver award, Dubai Printing International Awards 2014
    Appreciation award, Masdar, HR Department, Staff Creative Campaign 2013
    Gold, Creativity International Awards | Best in BTL, Calendar 2013
    Silver, Creativity International Awards | Best in Print Brochure 2010
    Gold, International Business Awards | Best in Print - Creative Kit 2009
    Bronze, Creativity International Awards | Best B2B Brochure 2008
    Bronze, Logo & Branding Campaign for DHA, Dubai Lynx Awards 2008
    Silver, Dubai Lynx Awards 2007
    Appreciation award, Campaign ME Awards 2006
    Bronze, DDB, Best Creative, BTL 2005 & 2006
    Silver, DDB Middle East Award, ATL Campaign 2006
    Gold, Bates PanGulf Middle East award 2006
    Silver, New York Festival Finalist Award 2006

  • Educational Background

    Ashley University, California - USA
    Master of Business Administration in Advertising & Marketing Communications, 2011
    Central City University, New York - USA
    International Master in Business Administration in Brand Management, 2009.

  • Creative Workshops

    Creative Planning workshop, JWT, New York, February 2013
    Filmmaking, New York Film Academy, May 2011
    Presentation Skills course, Impact BBDO, Dubai, 2008
    Creative workshop, JWT, Italy, May 2006
    Brand Management workshop, Turkey, June 2006
    Thinking Outside The Box, California - USA, 2006

  • Work Experience

    April 2011 – present
    Senior Corporate Communications and Creative Specialist
    Masdar, A Mubadala Company, Abu Dhabi - UAE
    Duties & Responsibilities
    • Develop creative campaigns and design concepts that meet the business objectives of Masdar & Masdar Institute.
    • Manage and co-ordinate all external suppliers including print, digital media, design and video shooting within budget in short deadlines with high quality.
    • Work with the marketing, strategy team and copywriters to develop concepts and present to management.
    • Managing and directing photo shoots on time and to budget.
    • Development and implementation of the Brand Strategy
    • Manage promotional stands and events like World Future Energy Summit (WFES), Najah, Innovation Forum and US events with MIT.


    October 2009 – April 2011
    Senior Marketing and Creative Director
    INK International Communications, Abu Dhabi, UAE Duties & Responsibilities
    • Managed creative, marketing and branding projects from concept to completion.
    • Led 12+ creative team in ad campaign development to be more performance Controlled and monitored the marketing budget for ATL, BTL and events.
    • Managed business development and new client pitches.
    • Produced and managing large-scale projects with analytics based ROI driven components.
    • Drove new business acquisition through strategic consulting for clients.


    March 2005 – October 2009
    External Communication & Creative Director Viola Communications, Abu Dhabi, UAE
    Duties & Responsibilities
    • Actively contributed to the growth of the agency, as it developed from a small company to a full-service communications company.
    • Responsible for developing corporate branding activities which includes the overall strategic marketing trend as well as the positioning and budget development.
    • Provided creative leadership, vision and inspiration for 12 professionals in graphics.
    • Developed and execute strategic and tactical ATL & BTL marketing campaign to enhance and maintain the brand position in the market.
    • Liaised with suppliers and adverting, PR, media, direct marketing and marketing research agencies.


    September 2000 – March 2005
    Senior Art Director
    DDB World Wide Communications, Cairo - Egypt
    Duties & Responsibilities
    • Designed a variety of material for print and media for both ATL and BTL.
    • Managed team of 4 designers
    • Responsible for the design of press campaigns, brochures, catalogues, newsletters and creative content for all CRM activities including social media (Facebook, Twitter, LinkedIn). 
    • Coordinated with photographers, agencies and vendors on all production projects including briefings, feedback and budgeting.

  • Skills

    Marketing and Communication skills:
    Marketing Strategies & Campaigns
    Corporate Marketing Communications
    Creative Team Leadership
    Product Positioning & Branding
    Creative, Web & Print Design
    Focus Group & Market Research
    Development of Training Materials
    Sales Collateral & Support
    Public & Media Relations
    Product & Brand Management

    Excellent Knowledge of PC & Mac OS software:
    Microsoft Office - Word, Excel, and Power Point
    Adobe Photoshop
    Adobe In-Design
    Adobe Illustrator
    Adobe Light Room

  • Language Skills

    English : Excellent
    Arabic: Native speaker

  • Personal Data

    Date of birth: 20 May1978
    Nationality: Egyptian
    Marital status: Married
    Military service: Exempt
    Visa status: Employment (Transferable)

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